There’s no debate that Google is the most popular search engine in the world. Its total number of users is over 4 billion, making it a good place for your site to be listed within its search results. For businesses, it’s important for your website to be ranked high in these search results in order to increase traffic to your site and gain the edge against your competitors. This concept is called SEO, or Search Engine Optimization, which you can learn more about in one of our other articles here. Setting up Google Search Console can help your site in these 5 ways:

• Improving your performance on Google Search – Search Console tools and reports help you measure your site’s Search traffic and performance, fix issues, and make your site shine in Google Search results.
• Optimizing your content with Search Analytics – See which queries bring users to your site. Analyze your site’s impressions, clicks, and position on Google Search.
• Getting your content on Google – Submit sitemaps and individual URLs for crawling. Review your index coverage to make sure that Google has the freshest view of your site.
• Getting alerted on issues and fixing your site – Receive email alerts when Google identifies issues on your site. See which URLs are affected by these issues and tell Google when you’ve fixed them.
• Understanding how Google Search sees your pages – The URL Inspection tool provides detailed crawl, index, and serving information about your pages, directly from the Google index.

Setting up Google Search Console can be very beneficial to your website and business. The process is easy and can help show useful information about your incoming traffic. Don’t wait, get started today by contacting Dire Wolf Consulting!