In today’s digital age, websites are arguably the best way to reach people. Therefore, it is to no surprise that many businesses are aiming to reach customers and provide their services through a website. Once the website is built and complete you might be wondering, “How can I get my site to as many viewers as possible?” Advertisements and word of mouth are a great way to get your site attention, but what else can you do to get noticed? The answer lies in SEO, or Search Engine Optimization.

Search Engine Optimization is simply the process of increasing the quality and quantity of traffic to a website through search engines. Everyone uses popular search engines such as Google or Bing to find specific results and services that they’re looking for. By implementing SEO, you can take advantage of these search engines and appear higher in the search results. This can help your business website to be seen before and more often than your competitors, thus giving you an edge. 

A few good practices to engage in for SEO include: use of internal linking, optimizing images and giving them descriptive names, optimizing site speed, setting up title tags, setting up meta descriptions, setting up alt text, setting up categories, use of descriptive keywords and engaging in keyword research, and having clean URLs. It is also beneficial to use Google Search Console to monitor your website’s progress as well as upload your XML sitemaps to the console. To learn more, check out our article on the use of Google Search Console here.

SEO practices may sound like a difficult concept, but once you have an experienced web developer, implementing SEO will be easy, and your site will get the views it deserves. Contact Dire Wolf Consulting today to have our professional development team optimize your website!